![]() Add a few lines of markup to your webpage, and users whom Tweet links to your content will have a “ Card ” added to the Tweet that’s visible to their followers.Įssentially, it allows you to do things like setting up your Tweet with a video player, change the image size, and even optimize for app downloads. With Twitter Cards, you can attach rich photos, videos, and media experiences to Tweets, helping to drive traffic to your website. So it’s always worth taking an extra 5 minutes to make sure the right pieces pull through and create the best possible display for your content. If you do not fill these fields in, they will default to your post headline, image, and whatever else you didn’t fill in. You will create alternate social media headlines, copy, and descriptions if you want to. If you have additional plugins for SEO like Yoast or Rank Math, they’ll add even more options. Tags are why it is crucial to take the time to fill out all of those fields. WordPress and most major CMS backends will include social metadata fields. Most CMS backends will automatically integrate Open Graph. og:URL – The canonical URL of your object that will be used as its permanent ID in the graph, e.g., “”.og:image – An image URL that should represent your object within the graph.Depending on the type you specify, other properties may also be required. og:type – The type of your object, e.g., “video.movie”.og:title – The title of your object as it should appear within the graph, e.g., “The Rock.”.The four required properties for every page are: We’ve based the initial version of the protocol on RDFa, which means that you’ll place additional tags in the of your web page. To turn your web pages into graph objects, you need to add basic metadata to your page. If you use Open Graph tags, your site should have proper functionality on Facebook, Twitter, Pinterest, LinkedIn, and more. ![]() What’s Open Graph? It’s a widely used protocol that allows any web page to become a rich object in a social graph. Open Graph tags are specific meta tags that allow your web page links to function on social media platforms like any other object. In this case, it’s going to be things like your headline, image, and description. Meta tags are the fields in your CMS that store data. What are meta tags? And what the heck is Open Graph?Įach site has its meta tags where you can specify what your content should display. ![]() Let’s start at the beginning, and we can help you get your posts set up to pull through perfectly. There are tools in place to make sure that everything pulls through correctly, and making sure you’re checking all of meta tags for social media performance can help your overall performance. Well, guess what: Your metadata is entirely under your control, and how you set up your post can impact how it pulls through on social. Do you ever have a post all set up in your CMS, looking perfect, and then you put it on Facebook, and everything is wonky? The description cuts off, the image size is wrong, and it just doesn’t work.
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