The intention is not to churn out music professionals, but to get participants to experience the joy of performing after learning some music. Targeting school students as well as Senior Citizens, this program offers twelve-week-long courses, each of which culminates in a performance. The Academy raises funds to pay related teacher and technology expenses. A donation of Rs 3500 helps the academy schedule classes for an entire year. Underprivileged students are offered the same programs that their more fortunate fraternity get to access – but at an extremely nominal annual fee of Rs 500/- per course. It was time, SMA felt, to ensure that these precious art forms do not go extinct.įamilies with a yellow or orange ration card can learn at Inspire India Centres for a nominal fee. Well, this idea came from two diagonally opposite scenarios: Classical Music was held captive by specific castes and subcastes, and Bollywood music has gained such strengths that it overshadows all other forms of beautiful Indian music - which exist in many forms outside Bollywood. ‘Now why would they want that?’ you may well ask. SMA’s Inspire India Project (IIP) aspires to make music a topic of household conversation at every home in the community. Well, Shankar Mahadevan Academy (SMA) strives to bring a certain topic into your household conversations – and yes, you guessed it right! Music! There isn’t any ONE attention puller, mostly. What are your most frequent topics of conversation at home? When you sit together as a family for a meal, what – if anything – tends to draw in everyone’s attention, during a discussion? Chances are that it tends to vary. In a similar way, could music bring people together? This was the question in the mind of the CEO and Founder of SMA, Sridhar Ranganathan.Īnd thus was born the IIP program of SMA. Bringing communities together, it enables people to mingle and share their joy – with little focus (if any) on each individual’s socio-economic status. Instead, it is an occasion for residents of villages, apartment complexes and cities to gather together and celebrate the advent of the much-loved elephant God. This is an event which does not call for buying expensive gifts or performing elaborate practices at home. If there is one festival in India which spreads joy among the masses, regardless of their economic status, it must be the Ganesha festival. While the goal (as always) is to create a social impact, this program serves to do this by inculcating values in the masses – through music. So, music lessons should go everywhere.” Like so many other social programs of his Academy, the intent of the Inspire India Project (IIP), too, is inclusive and all-encompassing. For Shankar (who had started his career as a software programmer) life had come a full circle.Shankar Mahadevan declares: “Talent can be born anywhere. Now students have an easy way to learn music in the convenience of their own home, at their own pace. The Academy's mission is spreading the Joy of Music by bringing traditional Indian music education to the masses. Shankar Mahadevan Academy was thus founded as an online academy on the multi tenant Cloud based platform Clood On. And when in 2010, Shankar met his long time engineering school classmate Sridhar Ranganathan, the duo saw an opportunity to turn this dream into reality. Shankar's vision for the Academy is to share his love for mu sic with people across the globe and to make learning music easy and fun. Shankar Mahadevan launched the first online music Academy in March 2011. Shankar Mahadevan Academy was founded under the guidance and leadership of the award-winning composer and singer Shankar Mahadevan.
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